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Are your drug and disease web sites driving the repeat traffic and brand requests that you desire?
Does your web strategy provide you with advanced consumer data collection and analysis capability?
Whether you need integrated applications to enhance an existing site, back-end tools to data-link a series of sites, or a complete, turn-key web solution, i-Beacon can provide you with a personalized, interactive, actionable experience for your customers and a valuable source of structured back-end data for you.
i-Return CRM is the web solution that will drive your customers to repeatedly visit your site and:
- Recognize your brand
- Request your brand
- Learn to take charge of their health decisions
- Stay in compliance with their medication regimen
- Associate your brand with treating their health conditions
"In the relatively new frontier of DTC web advertising, i-Beacon provides web channels and applications that move beyond static brochure-ware and into the world of interactive, actionable web solutions that benefit both the pharmaceutical company and the consumer"
Matthew Holt
i-Beacon Vice President and
author The 10,000 Patients Study
i-Return CRM extends and enhances your current web strategy by providing:
- Modular, out-of-the-box functionality
- Website design templates that are quickly customized to match your other marketing collateral
- Comprehensive health record tools that capture structured data that you can use for marketing analysis
- One-to-one content customization based on health record information and selected interests
- Interactive tracking tools that provide feedback based on medical guidelines and personal target goals
- Community tools that help consumers share info and experiences with one another and secure e-mail messaging for sharing info with family and caregivers
- Calendaring to help consumers manage health activities, health vitals tracking, and reminders
- Trusted health information, either broad collections or deep content for particular disease states
- Market-standard technologies (Java, Oracle) that are easy to maintain, extend, and integrate
i-Return CRM integrates seamlessly with your "look and feel" and provides you with structured back-end data for:
- Targeted marketing
- Instant ROI assessment
- DTC marketing strategy effectiveness
- Compliance programs
- Clinical trials recruitment
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Click here to view a demonstration of the i-Return CRM Suite.
"Pharmaceutical companies aren't getting the most out of their consumer web-marketing dollar if they don't receive quick-look metrics and structured data to further understand their customers."
Tony DeNicola
i-Beacon Advisory Board member
and Pharmaceutical Industry Consultant
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