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Understanding Pharmaceutical Customers
Pharmaceutical marketers have overwhelming information on physician prescribing behavior
BUT almost no information on consumer behavior, demographics, and treatment choices--even
though over $3 Billion will be spent on direct-to-consumer marketing (DTC) this year.
i-Target
Consumer is the first syndicated analytic service to give Pharmaceutical Brand Managers
the tools to manage and optimize Direct-to-Consumer marketing.
Supported by
i-Beacon's unique consumer dataset and
patent-protected data technologies, i-Target Consumer generates actionable information
for targeting promotions, optimizing media placement and managing advertising partners.
i-Target Consumer:
- Reduces internal research costs. Syndicated information reduces the need for
primary studies that track and measure ROI from DTC campaigns.
- Improves consumer marketing reach. Comprehensive consumer profiles including Rx
use by income, education, ethnicity and MOSAIC group identify underdeveloped,
overdeveloped and high value segments.
- Optimizes media plans. Opportunities based on individual-level magazine reading,
television viewing, and online habits are pinpointed.
- Frees up time for the Brand team. Consistent consumer metrics allow ROI to
measured without integrating data or managing tracking studies.
Click here to view a demonstration of i-Target Consumer.
i-Target Physician integrates consumer
characteristics and activity with physician behavior, and is
currently in final design for a planned 2003 introduction.
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